We are a team of experienced designers, design engineers, project managers, and strategists, committed to turning bold ideas into powerful, high-impact moments.
We operate on
clear values:
(01) To embrace bold ideas
(02) To perpetually refine and improve
(03) To always strive for significance
Visual identity for the physical world.
We believe that the greatest form of Brand Identity are ones that engage all your senses and one that tell a dynamic, dimensional story.
We exist to serve you so you can serve your customers.
Our design philosophy.
Slow is smooth, smooth is fast.
Complicated projects often fail due to rushing and cutting corners, which leads to redo's and/or massive pivots during the latter phases of the project.
By taking our time in the design and development phase; conducting micro experiments to test new methods — engineering and fine tuning processes to make fabrication and install as simple as possible; double, even triple checking our work along the way — every step in the execution phase operates smoothly, the project is on time, within budget, and delivered without compromises.
There's a 1000 ways to do anything, but only 2 to 3 ways to do them great.
As designers, solving a problem is easy. But finding the 2 to 3 ways that solve the problem best, that is extremely difficult, especially in the physical world where we are constrained by available materials, fabrication methods, the weather, and yes, physics.
This is where we implement the universal design principles to pan out the useless rocks and to get to the gold.
Research, explore, test, repeat.
Creating custom physical elements are not easy. They can be very complicated, require teams to execute, and can get very very expensive. Not to mention, we often don't have the budget for a complete redo.
This is why we have to be methodical in our approach.
1) Always start with Research.
2) Let the research direct your Exploration,
3) Run small Tests to validate your explorations.
4) And Repeat the cycle until the design is sound.
This cycle of problem solving is also known as the Design Process.
Meet the Founder.
Alex Caves
Born in Japan, raised in Oregon, and now living in beautiful Boise, Idaho, Alex is a student of leadership and continually strive to improve who he is and what he does.
He loves to mentor and teach young professionals the art of design, development and skill stacking.
Alex is also the Founder of Boise Design Week, a production and events company with a goal of elevating Boise as THE destination for creative professionals.
